HONDA公司成立於1948，創社社長本田宗一郎先生，年輕時就是一個很會作夢的人，「The Power of Dream」是他常掛在嘴邊的口頭禪，他也用此話鼓勵他的員工，尊重每一個員工，希望每一個員工都能夢想成真。本田先生也認為：“點子”是公司成長的驅動力，真正的技術僅是公司經營哲學的一項成果。R&D存在的理由是可以提供顧客購買的樂趣，所以本田的R&D既不是research也不是develop，而是研究人與人的價值的機構。其企業信念（company principle）就是以全球化的觀點提供最好的產品、最合理的價格來滿足顧客。
Honda R&D的流程也蠻特別的，本著尊重個人的經營理念，“R”是由個人提出的點子或主題開始，先做可行性分析，再進入三階段的評估，然後再進入技術研究。 “D”開發產品則是依照公司的產品策略，由R階段挑選出的點子中再挑選符合策略的點子，評估、排序，設計完成後再交給Honda Motor。R或D都會成立跨部門的專案團隊，並排定開發時程來加以管理。
相片所示是本田宗一郎先生親自打造的第一台「摩托車」，目的是要滿足他最心愛的顧客，也是她心愛的妻子每天去採辦家用時，能「便利」的翻山越嶺，快快樂樂的返家。「便利」是顧客利益，也是他設計新產品的源動力，HONDA公司認為「R&D是研究人與人的價值的機構」、「R&D存在的理由是可以提供顧客購買的樂趣」，這兩句話正提示我們，企業的經營理念是創造顧客利益的最基本步驟。
1 則留言:
This is a very interesting series of the original intent for the product creation, researching, innovation, developing, customerization, and systematization...for the customers. Of the customers...by the customers...
There are several primary customer focuses are under developing...the post recession, the post financial crisis on the customer satisfactions or the customer benefits and customer values...
The post crisis customer behaviors on their buying power and spending and the trust toward the social systems...the customers are withholding their desires to purchase not willing to let their money out of pockets. They sense the unsecured, sacrifice and unsafe of their daily living standard...the customer is increasingly suspicious of the social systematic risk and system integration...
The good examples are the system integration of two rapid transport rail systems, the feasibility study of the systems, the customer comfortability and safety...the correlation tests standards, sampling of the fry-oil for the fast food chains...
What have been missing from the R&D and project management standpoints...?
I used to jogging along the i-no-kashra river in the weekend for many years...the river is the original source of the drinking water for Tokyo city since Edo era (1600's) ...the spring from the Mount Fuji...
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